What could that possibly mean? Do you have a stalker situation? Should you consider blocking a certain someone? Now, imagine that a particular name keeps showing up at the top of that list every time you post a Story. Unlike normal Instagram Feed posts that allow people to observe without interacting, the Instagram Stories feature provides users with a list of people who viewed their Stories.

This encourages Instagram users to be spontaneous and share as much and as often as they like without cluttering their Feed or ruining their Instagram grid aesthetic.Īn important feature for businesses, Stories allows brands to share raw behind-the-scenes footage, limited-time deals, marketing campaigns, interactive Q&A sessions, and other posts that increase reach and engagement with their target audience and promote their brand. Random or spontaneous moments, which are not exactly feed material, can be uploaded in Story format, bypassing the Feed for immediate consumption with an automatic expiration date of 24 hours. Instagram Stories is a convenient feature that allows users to share and appreciate the little things that go on in their daily lives. Instagram Stories: The #1 brand-boosting feature One feature, in particular, Instagram Stories, was perhaps Instagram's best move yet (the fact that you're reading this article attests to that). This growth wouldn't have been possible, of course, without the exciting features and updates that have been released by the company over the past few years to keep users hooked. Now, a little over a decade later, Instagram has amassed more than 2 billion monthly active users and remains one of the most popular and essential social media apps in the world.

By the end of its first year online, the social media platform had already racked up 10 million users. Instagram has been a huge hit since its launch in 2010.

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